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Who is reading your reviews?

68% of online shoppers read reviews before buying.

Stop and think about this:  Your entire marketing effort expenditure drives customers to the reviews.  Not to your landing page. Not to your shopping cart. 

Who is in charge of reading online reviews at your company?

Nothing impacts your online sales more than customer reviews.  Do you even know what they say?

(More from MediaPost, New York Times)

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