So you bought someone a nice, expensive gift on Amazon. You checked the gift option, wrote them a special note, and it was super thoughtful and very sweet.
Problem is, the recipient has no idea who it came from. There’s no card, no name, no label.
Oh, wait. There it is: a tiny slip of crappily printed receipt tape with your name and gift message on it from Amazon.
The poor execution doesn’t make your gift any less thoughtful or sweet, but it does distract from it. Even worse, as the gift giver, you’ll have no idea that’s how it arrived.
When your customers pay for something quality, are you making sure that quality is a part of every detail?