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Why?

I want to invite you to my company LinkedIn group.

We need a Facebook page.

Time for us to get on Twitter.

Why?

You better have a damn good answer to “why?” or you’re wasting your time. Even if you do it, you’ll do it wrong.

(This isn’t a comment on social media’s effectiveness. I’m saying that social media is like any business decision: do it for specific business reasons.)

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