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Why didn’t this toy come in a reusable bag?

toy in bag

It would have been greener, of course.

But it also would have:

  • made a nicer toy
  • had strong branding for the product
  • generated more word of mouth (after the box is gone, how is a kid supposed to remember what these are called when talking to his friends?)

All that for a 50 cent bag.

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Comments

  1. Chris April 19, 2011 at 3:39 pm #

    I followed your blog a year or so ago and loved it. Somehow I’ve forgotten to check it for at least 6 months, but have started checking your RSS feed again over the past few days.

    Perhaps this is how it’s always been, but there’s been an awful lot of negativity and complaining lately. Pointing out what people are doing wrong instead of what they are doing right.

    If it’s just a rough patch you’re going through, I hope you snap out of it soon! Things aren’t so bad, are they?

  2. Merrill April 20, 2011 at 7:18 am #

    Chris, it’s constructive criticism, right? Or, perhaps, “instructive criticsim” for those who read the blog for tips on little things that can have a big impact in engagement and WOM.

    In the case above, the corrective suggestions are all there along with the rationale. No screaming CAPS LOCK comments…No rant.

    One notable item a few weeks a back, re: hotels.com FIVESTAR rewards program was equally spot on.

    After waiting the 8 weeks for the membership package to arrive (yes, 8 weeks…), it contained a welcome letter and a membership card…Here’s my feedback:…”Dear Hotels.com, how about a luggage tag instead so the world would now I use you 50 nights a year!!” (See, that’s constructive too).

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