History repeats itself:
- An industry is threatened by technological change
- Most established leaders ignore it or fight it
- Sometimes one embraces the future and takes the lead
- Usually, some new competitor comes out of nowhere and kicks their ass
Electric cars are coming, and one national gas station chain has 12 months to gain a massive victory by installing chargers at all their stations:
- Stunning PR win
- A generation of loyalty from electric-car adopters
- Guaranteed business from operators of electric car fleets
- Sales in their store and restaurants from people waiting for a charge
- Insurance against obsolescence
Sadly, no one on this list is likely to take the easy win. They’re going to wake up and find out that a hamburger chain with chargers is the number one place for car owners to refuel.