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Why I think this video will go viral

I love this new video from my friends (and client) at MolsonCoors. I think it’s going to get shared a lot. Here’s why

  • It’s marketing, but it’s not corporate. It’s not hiding that it’s a company video, but it’s not selling either.
  • It’s fun for all. You don’t need to be edgy to be worth sharing.
  • It taps into something bigger: Canada Pride on Canada Day.
  • It makes you want to do it too. I bet we’ll see musicians doing their own versions of this soon.
  • Most important: It’s genuinely worth watching.

What do you think? How could you use these ideas to make a video go viral?

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