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Why I think Walmart is the biggest force for green business

Market forces drive change more than regulation or consumer enthusiasm ever could. 

Walmart is using their power to push 60,000 supplier to green up their product lines. It's impressive.  Just as important, they are making green options affordable to everyone.

Read more here from the New York Times. 


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  1. @nickscarpino March 4, 2009 at 8:47 am #

    Walmart is also one of the biggest drivers of the change to more efficient light bulbs. For as much as people knock Walmart for the price pressure they put on their suppliers (which is admittedly quite immense), they should get due praise for their attempts to do good in the world. I appreciate this post, Andy.

  2. MarketingByMouth March 4, 2009 at 9:18 am #

    I don’t think they can be any denying it that they run the show in the retail green space for others to follow. It’s just one more thing they could do to have a leg up on every mom and pop store in the world.

  3. KatieG March 4, 2009 at 10:53 am #

    They are also, I think, requiring their trucking companies to use some percentage of ultralight trucks by a designated date. This is a huge deal that has a ripple effect – those companies will invest in ultralights to meet a large client need and then will naturally use them to meet needs of other clients as well. Whether or not you are down with Walmart, you gotta support this kind of macro-level green effort.

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