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Why people steal movies.

The movie industry has lost billions. Not due to piracy.

Due to 1) poor customer service, 2) treating their customers like criminals, and 3) being a pain in the ass.

Click for a close up. (I don’t know who made this graphic, or I’d happily give them credit.)

moviepiracy

P.S. iTunes proves that we will pay for our music and movies if you make it easy.

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Comments

  1. Peg Leg February 2, 2011 at 9:49 am #

    Great infographic. If I could suggest one more image to the “paying customer” experience, it would be the annoying DVD packaging you have to open before you can even put the disc in the player.

  2. Brenda Young February 2, 2011 at 12:33 pm #

    Great infographic. It explains the pain.

  3. Nick S. February 2, 2011 at 1:38 pm #

    While I understand the sentiment here, the #1 reason people steal movies is because that’s how to get them for free. I doubt many college students sitting in their dorm rooms are stealing movies because they don’t like the previews or the packaging. They’re thinking that they can get a movie for free and they don’t think they’ll caught (or, they don’t know enough to even think about getting caught).

    I am not convinced that solving all of the problems listed on the infographic would do much to reduce the amount of piracy. Movie companies might earn a few extra thousand dollars, but certainly not “billions,” as you suggest. Free is a very hard price to beat, no matter how great the paid customer experience.

  4. Corey McMahon February 2, 2011 at 9:15 pm #

    @Nick S.
    The same could be said about the music industry pre-iTunes and other streaming services.
    If publishers could provide a better experience (ie: on-demand, high fidelity and reasonably priced) than the illegal route, people would be willing to pay for it.

  5. Amanda February 3, 2011 at 12:11 pm #

    I love this graphic. I saw it a while back and it really hits the nail on the head.

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