See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Why you should give away a lot of free stuff

Because you never know when someone is going to show it to a friend.

Give away samples, handouts, shirts, stickers, toys–everything.  Most will never be seen again, but every so often you get a big score.

I sent 300 copies of my word of mouth marketing book to the BazaarVoice Customer Summit. One of them showed up on Ze Frank’s show on Time.com.

(Watch Ze — he’s one of the smartest and funniest people I know. I talk with Ze here about why viral marketing is a myth.)

ze 3

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

Trackbacks/Pingbacks

  1. BizWorks360: 360 Strategies and Solutions to Build Your Business | BizWorks360 - October 30, 2009

    […] weeks HubSpot Recap starts off with a funny post from Andy Sernovitz about how giving away free contact him gave him a lot of free publicity.  Having spent much of my […]

  2. Top 5 Inbound Marketing Stories of the Week: Give Away Free Content | Best Traffic Tips - October 31, 2009

    […] Author: Andy Sernovitz of Damn! I Wish I’d Thought of That! […]

  3. Why you should give stuff for free :: Daily Marketing Tips - November 1, 2009

    […] Author: Andy Sernovitz of Damn! I Wish I’d Thought of That! […]

  4. Top 5 Inbound Marketing Stories of the Week: Give Away Free Content | Hubspot Feed - November 1, 2009

    […] Author: Andy Sernovitz of Damn! I Wish I’d Thought of That! […]

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again