Will it Blend is the viral phenomenon of the year.
These simple videos from Blendtec have made them famous. Results include a 500% increase in sales and amazing search engine placement.
Now they won a Clio Award. Viral agencies that charge six figures for a campaign must be cringing at this proof that great viral content isn’t about production values, it’s about authenticity. The Will It Blend campaign cost $50.
Here’s my interview with Blendtec CEO Tom Dickson:
(I asked him to blend my book, but he said that paper doesn’t work so well.)