See Andy's other stuff:

Contact Me >>

Willy Wonka had it right: Offer an experience instead of cash

If you want to have a promotional contest, cash is probably the worst prize you can offer. Why?

  1. You attract prize-seekers instead of qualified prospects
  2. It does nothing to promote your company's unique offerings
  3. There's no reason for anyone to talk about it (you get no word of month)

A much better prize is an experience or event that only your business can offer. Make it something that only you can give, and make it worth talking about.

Example: Click on the photos below from TOMS Shoes, which gives shoes to poor kids when you buy a pair. You can win a chance to go on the shoe delivery drip to Africa. That has a huge appeal to their target giver.

Other ideas:

  • Restaurant: Win a chance to be a chef for a day, or a private dinner for 10 friends
  • Clothing store: Go on a VIP buying trip to a fashion show
  • Brewery: Learn to make beer
  • Car dealer: Borrow a cool car for a month
  • Marketing agency: A brand makeover or a free ad campaign for your favorite charity

Guess what? You'll get a better response and it will cost less.

IMG_0029   IMG_0028

[contact-form-7 id="27185" title="contact-form 3 TellAFriend-Post"]