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Win a copy of Bonin Bough’s new book, “Perspectives on Social Media Marketing”

We’ve got five copies of Perspectives on Social Media Marketing — the new book by PepsiCo’s Bonin Bough — to give away.

The book offers detailed recommendations and strategies for 89 issues facing social media marketers from both an agency and brand perspective.

Bonin, a member of our Social Media Business Council, covers everything from how much a social media campaign should cost to whether or not it’s acceptable to repeat tweets.

How to win your copy

To enter to win your copy, simply tell us about an issue you’re facing in social media. Big or little, simple or complex — just add yours to the comments below or tweet it with the hashtag #getperspectives. [UPDATE: We’ve already picked our winners, but feel free to keep sharing about the issues you’re facing in the comments below!]

We’ll send our five favorites a free copy — just in time for some good holiday vacation reading.

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Comments

  1. Brandon Wright December 21, 2010 at 3:15 pm #

    The greatest challenge I face is explaining to clients which tool is appropriate and when. You don’t have use every tool in the tool belt to build a house.

  2. R. J. Morris December 21, 2010 at 3:15 pm #

    The challenge we are facing with implementing a social media strategy in support of recruiting efforts is finding the balance–putting enough time and energy into building out social tools and relationships vs. grinding out the “day job” activities that people have as part of their job descriptions. We want to put in enough to make the efforts worth it and to be genuine, but we cannot dedicate full time effort to it.

  3. Jonathan Vaudreuil December 21, 2010 at 3:40 pm #

    The problem I am facing: as I branch my business out into social media, do I stick with what I know and love best or do I try everything? Even answering that question, I have to wonder if I’m just sitting in my comfort zone, or if being where I’m comfortable will make my efforts that much better.

    One way or another I will have to test and see.

  4. marti garaughty December 21, 2010 at 4:16 pm #

    Where do I begin… information overload, too much stuff competing for too little time. My goal for 2011 is to simplify my life, my biz and my online activity.

  5. pam December 21, 2010 at 4:59 pm #

    social media challenges – which one is best? did i pick the right ones? should i have gone a different route? is there something i’m not doing that i should be doing? so many questions???

  6. Michal Pulda December 21, 2010 at 5:41 pm #

    Since I started blogging recently (out of curiosity, really… after reading couple of books about WoM and New Media) I’m trying to figure out how to make my social contacts share my stuff even further to their contacts. Based on the feedback i have my content is really good and unique in its niche. So far I use twitter and Facebook. I tried to work on link building with other blogs, but there is almost nobody blogging about the topic (innovation, invention and development of small and middle businesses). You see, I’m new to this word of mouth stuff. I need to find out how to make my post appealing, i guess.

  7. Aaron lee December 21, 2010 at 5:57 pm #

    The problem that I have is not having the experience to compete with people who have 5-20 years of real life experience in the marketing industry. I am 22 in my final year in my marketing degree and will graduate soon. What I lacK most is the experience that I need to compete with big names and big companies out there,

    I believe this will help me get the extra advantage and have a better understanding in the industry.

  8. Benjamin Atkinson December 21, 2010 at 7:35 pm #

    I’m struggling to convince a small hospital to create a Facebook page. I can’t seem to help them understand why it is important to begin a conversation with the people in the community who use social media. To grow the most valuable healthcare market (people in the 18-50 age group) they must turn to social media. These folks aren’t reading the local paper much, anymore.

    Ben out!

  9. Chris Ferdinandi - Renegade HR December 21, 2010 at 9:24 pm #

    Almost everyone starts in social media as a consumer. My big challenge is moving people beyond that phase and getting them to start contributing and interacting with the content – not just reading/viewing it.

  10. Elizabeth December 21, 2010 at 11:46 pm #

    Helping clients understand the value of Twitter for Marketing their business products and services.

  11. Tom Morgan December 22, 2010 at 2:56 am #

    If Facebook were a population it would be the 3rd largest country on the planet. Twitter had more than one billion tweets in December 2009. There are 6 types of social media and 100s of flavours of each. OK the stats sound good but as a small ‘one man band’ start-up business how do I eat this elephant? Where do I start? How do I start to build social authority?

  12. Marcus Agresta December 22, 2010 at 6:38 pm #

    Need copy bc Stephanie and I have the same last name.

    I am part owner in produce distribution company and want to learn how to use social media to our advantage!

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