Companies sponsor parties and conferences all the time, hoping people will talk. But they rarely get good bang for the buck … a sign here, a logo there, and maybe a few remarks at a cocktail party.
When you sponsor a party, think specifically, literally, about "How will I start conversations."
AOL Body sponsored the speaker reception at BlogHer. Their theme was simple – they had a custom cocktail for everyone to try.
But the word of mouth hit was the napkins. Each one had a different factoid. People picked them up, talked about them, and passed them around.
Simple, inexpensive, and effective.
Lesson: Give people a reason to talk!