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Word of mouth is better than advertising

Obama says so!

Obama WOM2

(Thanks to Chris Myers)

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Word of mouth book fan club!

Here’s a crazy-awesome fan video for my book: Word of Mouth Marketing: How Smart Companies Get People Talking!

Disclosure:  It was made by the very creative students in the class I
teach at Northwestern– but a total surprise to me. Nice job Stephanie, April,
Dee, Jessica and Giulia
Read their blog.

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  1. Frank Roche July 9, 2007 at 7:58 pm #

    Andy, that’s just brilliant. That was very entertaining…and sticky. Well done, ladies! Fun stuff.

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