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Word of mouth for accountants

Ask an accountant, lawyer, or any other profession services
firm where they get their clients, and they will answer "word of
mouth." Ask them how that happens, and they shrug.

Word of mouth marketing is an intentional series of actions designed to earn great conversations.

Learn more in a three part series I wrote for Intuit about word of mouth marketing for accountants.

Read the article here.

Thanks to editor Bill Teague for the opportunity, and Scott Wilder and Kira Wampler for introducing me to Bill.

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