See Andy's other stuff:

LinkedIn
RSS Feed

Follow Andy

Contact Me >>

Word of mouth makes people cry

I truly, deeply believe that if you become a worthy company, you will earn the deep love and respect of your customers and fans.

This is what you should aspire to be. It’s the greatest thing you can accomplish as a businessperson.

You don’t need to be some super-sexy new startup. Zappos does it with shoes, Southwest does it with air travel, and Rackspace does it with hosting. These are boring businesses — that we care for deeply. Watch these folks in tears about Fiskars scissors:

Email to a friend:

Privacy: We won't save or reuse these emails.

Comments

Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again