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Word of mouth referrals, and being green

My #1 bit of word of mouth marketing advice is always: Put a tell-a-friend form on every page of your web site.

You have a real live person, who wants to refer you to a friend.  Make it easy. It’s a magic moment in marketing.


  • That referral gets you a real lead, worth at least as much as leads pay to get from other marketing
  • The lead probably converts at a much higher rate, because it comes with a personal endorsement
  • It’s free

Here’s a great example of how easy it is.  Try out this instant tell-a-friend form from Eco-Safe. The green message (email instead of printing) is nice.

(Thanks for the tip, Krishna De)

Email to a friend:

Privacy: We won't save or reuse these emails.


  1. mike ashworth October 25, 2008 at 9:10 am #

    Hi Andy, A great idea however I might be mssing something as the form you’ve shown doesnt have an option to “email a friend”
    Mike Ashworth
    Marketing Coach and Consultant
    Brighton and Hove, East sussex, UK

  2. Andy Sernovitz October 25, 2008 at 9:15 am #

    Whoa! You’re totally right! That’ll teach me to write blog posts at 6 am. But it’s still a cool application. Maybe the Eco-Safe people will contact me and we’ll work together to create an awesome tell-a-friend tool.

  3. mike ashworth October 25, 2008 at 9:30 am #

    lol, ainst that always the way :-)
    That would be cool as it looks like a great little addition to any page.
    Lets hope they are monitoring net for mention of their firm ;-)
    Mike Ashworth
    Marketing Coach and Consultant
    Brighton and Hove, East sussex, UK

  4. Torley October 25, 2008 at 1:38 pm #

    I’d like to see a round-up of these “tell a friend” services. One feature I feel is REALLY important to have is stats-tracking, so you can see how many people actually use it — and further refine its presentation and placement in the future.
    Right now, I’m using AddThis @ , and they have some nice analytics.

  5. mike ashworth October 27, 2008 at 3:21 am #

    I think one of the challenges is the wording used. Many people many not realise that “add this” gives them the opportunity to share the page/site amongst their friends.
    Mike Ashworth
    Marketing Coach and Consultant
    Brighton and Hove, East sussex, UK

  6. Jim Carter October 28, 2008 at 2:17 pm #

    Greetings from Eco-Safe, thanks for your mention and kind words about what we do. We are always looking for feedback and new ideas, having a tell-a-friend, or email-a-friend is on our list. You could of course put in your friends email currently, but we plan on having a revised version to allow for more customization to fit each site uniquely. We’ve got lots of things brewing and in development, so thanks for your support.

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