My #1 bit of word of mouth marketing advice is always: Put a tell-a-friend form on every page of your web site.
You have a real live person, who wants to refer you to a friend. Make it easy. It’s a magic moment in marketing.
Why?
- That referral gets you a real lead, worth at least as much as leads pay to get from other marketing
- The lead probably converts at a much higher rate, because it comes with a personal endorsement
- It’s free
Here’s a great example of how easy it is. Try out this instant tell-a-friend form from Eco-Safe. The green message (email instead of printing) is nice.
(Thanks for the tip, Krishna De)