Would anybody tell a friend?
It’s a question that raises the bar, that makes you better, that changes your company forever.
You only have two choices: Be so special that people want to talk about you — or buy advertising.
Be interesting — or be invisible.
Because being good is different than being worth talking about. Making a good product isn’t good enough anymore. Everyone does that these days.
Change the game.
Push yourself to ask: Are we being remarkable? Is this a purple cow? Are we awesome yet?
Challenge yourself to be worth talking about. Would someone look at your stuff, drop what they are doing, and say, “You’ve got to see this?” Are they inspired to tweet, share, like, friend, forward, or run down the hall and stick it in the face of a co-worker or family member?
If not — I compel you to make it WONDERFUL, OUTRAGEOUS, PURPLE, DELICIOUS, SMELLY, GOOFY, LIFE-SAVING, AMAZING, OR DEEPLY MEANINGFUL.
Put this on the wall.
This question should be taped to your computer monitor, stuck in your wallet, and hung in your conference room. And thanks to the amazing Hugh MacLeod — one of our brilliant authors speaking at Word of Mouth Supergenius — you can make it look awesome when you post it.
Hugh’s remarkable custom creation is the rally flag for our Word of Mouth Supergenius conference. Meet Hugh (and 30 other amazing marketers) live at July 20 in New York.
Our promise: Inspiring advice you can actually use to get people talking about you. This is a practical, you-can-do-it, blow-your-mind-with-results kind of day. Find out how.