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Would you walk into a sales meeting and poop on the floor?

Probably not. (Not a great first impression.)

So why do so many marketers think that it’s OK to add prospects to an email blast list?

Here’s the message you send when you do that: “I’m a selfish, lazy marketer who would rather spam prospects than do the work to make a proper, personal sales call.”

Yes, spam. If you put someone on a list that needs an unsubscribe option — without their advance permission — you’re a spammer.

Why would anyone in their right mind buy from someone so inconsiderate or incompetent?

When you spam a fresh prospect, you just pooped on the sale.

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  1. Mr Twenty Twenty and Victoria December 28, 2012 at 4:47 pm #

    Hi Andy,

    Victoria and I love your articles. We autoload your page on Chrome every morning when we load up for our stats.

    Coffee is the key. Studies show when you suggest drinking a warm beverage with a prospect, they warm up to you. (Neuromarketing….)

    So I ask, how much poop do you want in your coffee? (The question all marketers need to ask.) My answer, none. Just share a cuppa with me. That’s what we do with you every morning.


    Mr Twenty Twenty and Victoria