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Seth Godin: "It’s too easy to criticize hope. And in the end, cynicism is a lousy strategy."

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  1. Dave J. February 21, 2008 at 9:30 am #

    Yes! Yes! Yes!

  2. The Dan Ward February 21, 2008 at 6:35 pm #

    Yay! Yay! Yay!
    I’ve always thought that hope was actually a pretty good strategy, contrary to what some cynics say. I also think optimists are the only realists, because only optimists see the future in terms of of “what might be,” as opposed to cynics and pessimists who only see “what can’t be.” And what is the future if not the realm of possibility?
    So yeah, my engineering degrees not withstanding, I believe in hope. I believe in luck. I believe in optimism. I may be a loon, but boy, I’m having a heck of a fun ride…

  3. Koen De Witte February 22, 2008 at 2:37 am #

    Not sure i totally agree…I wrote somethign on my blog about it:

  4. Andy Sernovitz February 22, 2008 at 7:26 am #

    I was waiting for a comment like this. It is so hard for some to let a positive, hopeful statement stand unchallenged.
    I don’t care. I do truly believe that optimism works.
    Or … at least I’d rather work with optimists.

  5. Ashley Lohman February 22, 2008 at 9:51 am #

    If I could bottle the profoundly uplifting sense of empowerment I feel now that we have a “2.0” presidential candidate with an affirmative platform, I would make it in industrial-sized batches and Zappos it all over the country. I’d market the stuff as coma awakening sensation minus the coma.

  6. Andy Sernovitz February 22, 2008 at 10:21 am #

    I love “zappos” as a verb for great customer service.

  7. John Lundholm February 22, 2008 at 12:59 pm #

    I hope, I hope, I hope, I hope I win the lottery…great marketing but a terrible message that too many swallow. Now substitute “win the lottery” with “Obama/Hillary/McCain wins”. SAme tune different words.

  8. Amber Naslund February 22, 2008 at 7:00 pm #

    I’m going to CafePress RIGHT NOW and making bumper stickers that say “cynicism sucks”. Want one?

  9. simon billing February 23, 2008 at 11:05 am #

    As we wrote about here: sometimes something or someone comes along that just feels right. And the feeling spreads faster than the flack’s blackberry’s can keep up with.
    Marketing is for “me too” or uninspiring or unneeded products – some things just sell themselves. iPods didn’t take off because of their groovy ads and Obama hasn’t taken off because of his genius back room strategists

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