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You definitely should NOT do this … but it’s 55% full!

I love anything that lights me on fire, makes me pass out, or puke like the not-a-little insane Spartan Race.

They give us a great example of how to build enthusiasm for an event with these scoreboards. It’s a simple way to drive sales by a) showing that other people are buying, b) creating a time-based deadline, and c) making you feel like you might miss out.

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Take a look at the promo video. (Don’t worry – they have a kid’s race too.)

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