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You need bounty hunters

Google offers a cash bounty to anyone who finds a bug in their Chrome browser. And they make the rewards public.

Result: A posse of volunteer bug-hunters who are excited to help solve problems. (And an internal team even more eager to catch the bugs first.)

You should do the same. Reward the customers that help make your products better. Or at least say thank you.

Examples, reported by ZDNet:

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