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“Your opinion counts…” — Really!

One of the best ways to show you value customer input is by publicly declaring, in great detail, how their ideas make a difference.

Dell IdeaStorm details 526+ ideas implemented:


My Startbucks Idea shows “Ideas in Action”:


You don’t need a fancy site like these. Just put up a “Thanks for this idea” page and share results on your blog or on Facebook.

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  1. Disruptive Dave February 15, 2013 at 9:43 am #

    Even on the micro, local level this approach is the right one. I recall a story about a marketing blogger who was frustrated by his local coffee shop that began physically closing down the joint before the actual closing time. So, when he showed up 30 minutes before it was closed, the outdoor chairs were already up on tables and sweeping had begun. He mentioned to the store manager how uninviting that environment was during operating hours. Boom – next day the process was changed and he was impressed enough to blog about it.

  2. Dsgarnett February 19, 2013 at 11:30 pm #

    I’m not with you here. As a consumer I find little importance in the items companies tell us the did based on our feedback. I’d much rather know a company is looking out for us – with enough perception to anticipate what’s important. A bit like Steve Jobs’ idea that the way to success is to be the experts.

    But heck, I’m just the guy who is entirely and completely fed up with satisfaction surveys.


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