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You Can be an Email Marketing Supergenius #113

Easy Advertising Revenue
Issue # 113

1> Someone Else Can Sell Your Stuff
2> Acquire Ads From Affiliate Programs
3> Barter Is Better Than Buying

1> Someone Else Can Sell Your Stuff

If you want to sell ads in your newsletter, don’t kill yourself doing it. There are a number of advertising networks, such as Advertising.com and DirectResponse.com, that will take on the entire sales cycle for you. Outsourcing sales allows you to focus on your core business, rather than chasing down advertisers. In addition, the networks have an advantage over you because they can sell across the entire network and use economies of scale to attract more advertisers. If you are a member of their network, you benefit.

2> Acquire Ads From Affiliate Programs

Affiliate programs (also called “associate,” “reseller,” “referral,” or “partnership” programs) are revenue-sharing arrangements whereby you, the affiliate, receive payments from the owner of a product or service that you promote on their behalf. There are literally thousands of these programs available that pay good commissions. All you have to do is sign up for the program, insert an ad, and collect your referral fee. As long as your readers click, you get the revenue (but you get nothing if they don’t). Check out Linkshare.com and CJ.com for the best affiliate programs.

3> Barter Is Better Than Buying

Instead of selling your ads, barter them. You will be surprised at how much trading ads can positively impact your bottom line. Trade your ad space with other email publishers that don’t directly compete with you. The ads you get will expand your subscriber base and bring your business more customers. Increase earnings by cutting costs and focusing on your core business, rather than hunting for scraps of advertising revenue.

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