What is the one thing your customers desperately need?
For Austin’s bike commuters (a huge tribe) — it’s a shower before work.
So Mellow Johnny’s (Lance Armstrong’s bike shop) rents showers for $1.
A great service to the community (especially the guy in the cube next to the biker) — and amazing marketing. Your best customers come into your store every single day.
What can you offer as a simple service to get fans to drop on by?