In the few months since they launched MyStarbucksIdea.com they received more than 30,000 posts.
The big customer idea that got everyone talking was an "Splash Stick" that keeps your coffee from spilling while you walk back to the office.
This week they’ve gotten press from BusinessWeek, USA Today, and a zillion blog posts. Why is that significant? Because Starbucks makes little innovations every day that nobody notices. But when ideas come from real people, everyone gets excited.
Lesson: How can you invite your customers to brainstorm with you, publicly and genuinely.
(Thanks to Evette for the tip.)