Why put a scannable QR code in your ads if you have to tell people what to do with it?
You should use the latest marketing and social media technology after your customers and prospects are using them.
Be a fast follower, and be ready to take advantage of the people in a new tech environment. But don’t waste your time dragging them there.
Don’t worry about being first to the party. Arrive fashionably (slightly) late, when everyone is thrilled to see you make an entrance.