See Andy's other stuff:

RSS Feed

Follow Andy

Contact Me >>

“Your opinion counts…”

Does it really?

I get that headline on an email survey every 90 days from my DVR company. For several years.

But after filling out a few surveys and never hearing back from them, I really doubt it.

If you want people to participate, you need to reinforce the participation. You need to show them that what they do matters.

For a survey, I’d suggest:

  • Sharing highlights of the survey results
  • Sending a thank-you note
  • Explaining how past surveys resulted in product improvements
  • Providing a small gift

For what you do, there’s probably an equally easy list of things you can try.

Email to a friend:

Privacy: We won't save or reuse these emails.


Comments are closed.

Get My Newsletter!

Subscribe to Damn, I Wish I’d Thought of That! for a weekly email full of unusually useful ideas for smart marketers. Great marketing is about brains, not bucks. The best business ideas are easy to do, inexpensive, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers:

Never display this again