The problem with freebies and coupons is that you get deal-seekers and freeloaders who won’t be back after the deal is done.
But free offers do work to bring new customers in the door.
To make it work, make sure your short-term offer does something that will lead to a long-term relationship.
A great example is this offer from Publix supermarkets for free antibiotics. To get the pills, customers probably give their contact and insurance information, and will be back for a refill. They’re well on their way to becoming a long-term customer.