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Your word of mouth marketing doesn’t have to be about your product

A great word of mouth topic has to be interesting, fun, and easy to repeat.  It doesn’t have to be about your product or product features. 

In fact, trying to turn your brand message into a word of mouth viral phenomenon will almost always fail–because real people don’t repeat brand messages.

Find something simple that people will feel good about when they share it with their friends.

I like Molson Canada’s program to give discounts on taxi vouchers to make sure people get home safely over the holidays.  Easy word of mouth: Molson will "give you a deal on cab rides."  Simple and repeatable.

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