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11 ways to fail at word of mouth marketing

Great research from Sean Moffitt at Agent Wildfire.

Being inauthentic   70.7%
Not creating two-way dialogue  51.2%
Lieing about identity i.e. fake blogging 51.2%
Not measuring what happens  46.3%
Not having a strategy   43.9%
No links to achieving business objectives 26.8%
Not changing company practice as a result of it 22.0%
Losing the brand message  14.6%
Not taking enough risk    9.8%
Not spending enough on it    9.8%
Not building it over time    7.3%

Look here for the full survey and a chance to participate.

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