Great research from Sean Moffitt at Agent Wildfire.
Being inauthentic 70.7%
Not creating two-way dialogue 51.2%
Lieing about identity i.e. fake blogging 51.2%
Not measuring what happens 46.3%
Not having a strategy 43.9%
No links to achieving business objectives 26.8%
Not changing company practice as a result of it 22.0%
Losing the brand message 14.6%
Not taking enough risk 9.8%
Not spending enough on it 9.8%
Not building it over time 7.3%