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Archive | January, 2002

#2.05: The “Get The Opt-In” Issue

1 > Offline operations drive online subscriptions 2 > Get them online while you’ve got them on hold 3 > Sell the opt-in with a signature 4 > You’ve got to see this: Double Your Lists For Free 1 > Offline operations drive online subscriptions Banana Republic is one of many companies using its retail […]

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#2.04: The “Be The Customer’s First Stop” Issue

1 > Put the competition right on your site 2 > Be the most convenient first stop 3 > Drive them your way with expertise 4 > You’ve got to see this: Convenience is king 1 > Put the competition right on your site Citibank.com is the one-stop consumer banking site for many, as visitors […]

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#2.03: The Start A Movement Issue

1 > Use your Web site to empower the public 2 > Make the most of customer feedback 3 > Start a virus that’ll get you information 1 > Use your Web site to empower the public Drive traffic and legislation your way by empowering consumers to communicate with their elected officials through your Web […]

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#2.02: The “Fun With Email” Issue

1 > Motivate employees to really drive sales 2 > Send TV commercials through email 3 > Close the sale with easy access 4 > Check It Out: Make the most of media coverage  1 > Motivate employees to really drive sales Your employees sell your product, communicate with your customers, and manage your operations […]

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#2.01: The “Involve Your Customers” Issue

1 > Be Distinct: Draw them into your Web 2 > Start A Buzz: Get your fans involved in the fun 3 > Make The Sale: Build a process to suit everyone 4 > Check It Out: The reviews are in 1 > Be Distinct: Draw them into your Web Nike needed a compelling reason […]

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