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Archive | March, 2002

#2.13: The “Celebrity Promotions” Issue

1 > Design a logo around your URL 2 > Make your Web address prominent 3 > Integrate your product into your promotion 4 > You’ve got to see this: Innovative marketing tips 1 > Design a logo around your URL Artist Peter Max puts his Web site address in his logo. If the URL […]

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#2.12: The “Refer-a-Friend” Issue

The folks at eUniverse, an entertainment site, have mastered the Refer-a-Friend technique. We felt it worthwhile to write about their thorough take on viral marketing by examining the successful elements of this program. 1 > Ongoing demographic collection 2 > Forward to multiple friends 3 > Upgrade them to your family of publications 4 > […]

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#2.11: The “Keep them on the Page” Issue

1 > Boost your banner response rates 2 > Add new features and maintain objectives 3 > Increasing value on vital real estate 4 > You’ve got to see this: Give a little love 1 > Boost your banner response rates Was your banner campaign a bust? One of the reasons for declining response in […]

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#2.10: The “Simple Changes to Your Site” Issue

1 > Copy familiar interfaces 2 > Remove the animation 3 > Don’t require a password 4 > You’ve got to see this: Priceless guide 1 > Copy familiar interfaces Don’t reinvent the wheel — identify the successful sites and mimic their interfaces. Some companies have spent hundreds of hours and thousands of dollars hosting […]

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