Andy Sernovitz | Damn, I Wish I’d Thought of That!

1 > Monitor your bids — don’t overpay 2 > Improve your click-thru — customize it 3 > Getting the most of your crawls 1 > Monitor your bids — don’t overpay With the growing popularity of pay-per-click search engines like Overture (formerly GoTo), FindWhat, Google, and Sprinks, marketers can direct targeted traffic to their […]

One of the success stories of the pure-play Internet retailers is Half.com, a person-to-person retailer of books, music, movies, and more. Aside from a solid model, it’s success and widespread infamy was due to unconventional offline marketing tactics. The following anecdotes came out of an event hosted by Philadelphia-based Eastern Technology Council. Thank you Ross […]

1 > Put your email signature to work 2 > Partner up to share potential subscribers 3 > Barter ads to reach new subs — for free 4 > Add the subscribe option on every form 1 > Put your email signature to work How many emails do you and your staff send out each […]

1 > What’s the competition marketing? 2 > Just announced…you better hear about it 3 > Horrible ads success? 4 > You’ve got to see this: Email Education Center 1 > What’s the competition marketing? It’s easy to keep a pulse on what your competition is promoting on their Web site, but do you know […]