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Archive | August, 2002

#3.04: The “Get Your Customers To Sell For You” Issue

1> Reward Your Customers For Telling Their Friends 2> Ghost-Write Your Affiliates’ Advertising 3> Rally The Faithful: Microsoft’s 250 Events 4> Event: Internet World GasPedal CEO Dinner 1> Reward Your Customers For Telling Their Friends When’s the last time you agonized over your supplier for laser printer toner? It’s the kind of product you buy […]

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#3.03: The “Getting Paid Issue” Issue

1> Make It Easy: eHobbies, Topica, and PayPal 2> Make It Automatic: Drugstore.com’s “Your List” 3> Make It Embarrassing: Soldier.net 4> Hungry? Get A Cake-Jet Printer 1> Make It Easy: eHobbies, Topica, and PayPal When you get an email offer from eHobbies, it includes a link that lets you purchase the product right from the […]

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#3.02: The “They Came, They Saw, They Left” Issue

1> How HP Shopping Increased Sales By 3% 2> Staples Saved Their Searches 3> Right Place, Right Time 4> Check It Out: The WayBack Machine 1> How HP Shopping Increased Sales By 3% InternetRetailer.com reported that the team at HPShopping.com noticed that they were losing a large number of customers during the checkout process. It […]

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#3.01: The “Make It Personal” Issue

1> Jeff Bezos Needs to Talk To You 2> 90 Million Messages Can’t Be Wrong 3> Your Baby Is 37 Weeks Old! 4> Important Investment Advice 1> Jeff Bezos Needs to Talk To You Did you get the important memo from Jeff Bezos, the CEO of Amazon.com? You know, the one that starts out, “We’re […]

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