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Archive | September, 2002

#3.08: The “Give It Away” Issue

1> Give Away Your Old News 2> Give Away A Gift With Purchase 3> Give Away Tools They Can Use 4> Book: What’s Wrong With Wall Street Analysts 1> Give Away Your Old News Magazines are full of interesting content — with plenty to spare. Why not use that content to sell more subscriptions? Email […]

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#3.07: The “Cheap Market Research” Issue

1> Get Big Data From Little Ads 2> Staples Finds Where Customers Are Looking 3> Squinch 4> Check It Out: Protect Your Kayak With A TieYak 1> Get Big Data From Little Ads Google’s AdWords are those tiny ads that you see on the side of the page after you run a search. They are […]

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#3.06: The “Sell A Little Bit Extra” Issue

1> Confirmation Page: Don’t Let Them Leave 2> One More Sale: Do You Want Fries With That? 3> Partnering: Tag-Team For One Last Sale 4> Event: GasPedal CEO Dinner at Internet World 1> Confirmation Page: Don’t Let Them Leave When people buy something from your web site, they see a page confirming purchase details. Then […]

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#3.05: The "Bluefly Way" Issue

Designer clothing outlet Bluefly.com has proven that a web merchant can hold its own against established clicks-and-bricks competitors with creative, smart marketing.  This issue features our favorite tricks from their playbook. 1> Every Employee Is A Salesperson 2> Online Shopping With Offline Perks 3> Save Time — Personalize 4> What Are You Paying To Make […]

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#3.05: The “Bluefly Way” Issue

Designer clothing outlet Bluefly.com has proven that a web merchant can hold its own against established clicks-and-bricks competitors with creative, smart marketing.  This issue features our favorite tricks from their playbook. 1> Every Employee Is A Salesperson 2> Online Shopping With Offline Perks 3> Save Time — Personalize 4> What Are You Paying To Make […]

Comments Off on #3.05: The “Bluefly Way” Issue - Read & Join the Conversation