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Archive | March, 2003

You Can be an Email Marketing Supergenius #113

Easy Advertising Revenue Issue # 113 1> Someone Else Can Sell Your Stuff 2> Acquire Ads From Affiliate Programs 3> Barter Is Better Than Buying 1> Someone Else Can Sell Your Stuff If you want to sell ads in your newsletter, don’t kill yourself doing it. There are a number of advertising networks, such as […]

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You Can be an Email Marketing Supergenius #112

Don’t Forget To Promote Yourself Issue # 112 1> Tell Them What You Do 2> Cross-Promote Your Other Offers 3> How To Self-Promote Tastefully 1> Tell Them What You Do People who aren’t already your customers are going to get your newsletter. Don’t waste the opportunity. Somewhere in your newsletter should be your complete boilerplate […]

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#4.07: Spread The Word — The Gap’s “Casting Call” Issue

Good viral marketing is never an accident. Learn how The Gap used every trick to turn a simple email campaign into a viral marketing success. 1> Viral Marketing Isn’t An Accident 2> Ask For Their Email Address 3> Ask Them To Forward To A Friend 4> Ask Them Again 1> Viral Marketing Isn’t An Accident […]

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#4.07: Spread The Word — The Gap’s “Casting Call” Issue

Good viral marketing is never an accident. Learn how The Gap used every trick to turn a simple email campaign into a viral marketing success. 1> Viral Marketing Isn’t An Accident 2> Ask For Their Email Address 3> Ask Them To Forward To A Friend 4> Ask Them Again 1> Viral Marketing Isn’t An Accident […]

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You Can be an Email Marketing Supergenius #111

Is My Newsletter Any Good? Issue # 111 1> Word-of-Mouth Quotient 2> Customers Are Better Than Subscribers 3> Bumble with the Bee 1> Word-of-Mouth Quotient Want to figure out if your subscribers think your newsletter is any good? Create a marketing vacuum period -— a week or two when you commit to not advertising your […]

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#4.06: “Clever Contests” – The BankRate.com Issue

Learn how to run a contest on the cheap, promote usage of your site, and get your message out to thousands of new customers. 1> Share The Work, Share The Prize 2> Facilitate Forwarding to Friends 3> The More You Ask, The More You Get 4> Get A Partner To Pick Up The Tab 5> […]

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