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Archive | July, 2003

You Can be an Email Marketing Supergenius #117

Getting Demographics on Your Readers Issue # 117 1> Don’t Scare Them Off 2> Ask Them Later 3> Pay Them Off 1> Don’t Scare Them Off What would you think of a panhandler who asked for the keys to your car as you were about to give him a quarter? You may be making the […]

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#4.12: Taking Orders: The “PrintingForLess.com” Issue

Ordering small print jobs is usually nothing but trouble. Take a look at PrintingForLess.com; it shows how a low-tech web site and a good team can create miracles of convenience. 1> Make It Easy to Order 2> Put Help At the Customers’ Fingertips 3> Give Quick Feedback 4> Put Humans Where They Matter 5> Check […]

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