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Archive | August, 2003

You Can be an Email Marketing Supergenius #120

Encouraging Reader Participation Issue # 120 1> Surveys Attract Subscribers 2> Recognize Your Readers 3> Focus on Feedback 1> Surveys Attract Subscribers People like to be heard, so put a survey in your newsletter. Readers respond eagerly. Even better, they will stay on the list to see the results in the following issue. As a […]

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#4.15: The “Take It Offline” Issue

The “Take It Offline” Issue 1> Take The Music With You: Nike 2> Take Them Shopping 3> Take Them To A Party: Match.com 4> Check It Out: GasPedal, Spam, and Fast Company 1> Take The Music With You: Nike Do you still have a relationship with visitors after they leave your web site — or […]

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You Can be an Email Marketing Supergenius #119

How To Start An Email List Issue # 119 1> Ask Your Friends – Politely 2> Ask For Email Addresses – Everywhere 3> Ask About Renting Lists – Carefully 1> Ask Your Friends – Politely So you want to send a newsletter but you need an email list. You have some email addresses — but […]

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#4.14: The “When The Lights Go Out” Issue

The big blackout reminded us all about safety procedures, but what about the all-electronic office? 1> Keep The Phones Working 2> Create An Electricity-Free Contact Plan 3> Make A Plan While The Lights Are Still On 4> Check It Out: Movies About Blackouts 1> Keep The Phones Working When the power goes out, you’re going […]

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You Can be an Email Marketing Supergenius #118

Getting Demographics on Your Readers Issue # 118 1> Don’t Scare Them Off 2> Ask Them Later 3> Pay Them Off 1> Don’t Scare Them Off What would you think of a panhandler who asked for the keys to your car as you were about to give him a quarter? You may be making the […]

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#4.13: The “Let Your Customers Do It” Issue

1> Amazon: Let Your Customers Write Your Catalog 2> eBay: Let Your Customers Stock Your Shelves 3> Plastic: Let Your Customers Write Your News 4> Check It Out: Stinky Condiments 1> Amazon: Let Your Customers Write Your Catalog Amazon doesn’t just have a huge selection of stuff to buy; customers rate the products and freely […]

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