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Archive | September, 2003

#4.18: The “Put This On Every Page” Issue

The “Put This On Every Page” Issue 1> Encourage Evangelism On Every Page 2> Offer The Opt-In Wherever They Seek It 3> Let Them Know You Want To Hear From Them 4> Check It Out: One Horrible/Wonderful Domain Name 1> Encourage Evangelism On Every Page The best time to turn someone into an evangelist for […]

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You Can be an Email Marketing Supergenius #122

The Message Series Technique Issue # 122 1> One Message Doesn’t Do It 2> Make It Automatic 3> Don’t Forget To Stop 1> One Message Doesn’t Do It You’re rarely going to close a sale with a single email. When someone asks for information from your web site, send them a series of timed messages […]

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#4.17: The “Marketing With Music” Issue

1> Why Should I Buy A CD? 2> Boneheads: Use offline to drive them online 3> Bribe Them With Music: Sony Music Club 4> Check It Out: Eddie Bauer, Soul Man? 1> Why Should I Buy A CD? Music marketers are always looking for new ways to fight piracy and get consumers to buy more […]

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You Can be an Email Marketing Supergenius #121

How To Mail More Often Issue # 121 1> Ask Your Readers 2> Get Specific 3> Make It Newsy 1> Ask Your Readers Why agonize over months of testing various message-frequency strategies? Just let your readers pick what works best for them. Add a choice on your sign-up form that asks how often readers want […]

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#4.16: The “Keep It Simple” Issue

The “Keep It Simple” Issue 1> Google: Do One Thing 2> craigslist: Skip The Fluff 3> The Right Kind Of Shopping Cart 4> Check It Out: Speak Like Schwarzenegger 1> Google: Do One Thing In a world of crowded, cluttered web sites, Google has consistently kept their home page surprisingly simple. You go, you search, […]

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