The “Put This On Every Page” Issue 1> Encourage Evangelism On Every Page 2> Offer The Opt-In Wherever They Seek It 3> Let Them Know You Want To Hear From Them 4> Check It Out: One Horrible/Wonderful Domain Name 1> Encourage Evangelism On Every Page The best time to turn someone into an evangelist for […]
Archive | September, 2003
You Can be an Email Marketing Supergenius #122
The Message Series Technique Issue # 122 1> One Message Doesn’t Do It 2> Make It Automatic 3> Don’t Forget To Stop 1> One Message Doesn’t Do It You’re rarely going to close a sale with a single email. When someone asks for information from your web site, send them a series of timed messages […]
You Can be an Email Marketing Supergenius #121
How To Mail More Often Issue # 121 1> Ask Your Readers 2> Get Specific 3> Make It Newsy 1> Ask Your Readers Why agonize over months of testing various message-frequency strategies? Just let your readers pick what works best for them. Add a choice on your sign-up form that asks how often readers want […]
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