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Archive | July, 2004

Paging Dr. Spam-Free #1.11

Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.11: Why do spammers spam? The Doc Explains: “CAN-SPAM” Q: Dr. Spam-Free, why do people spam? Everyone hates them, they know it, and it’s evil. What keeps them going? The Doctor Replies: They do it for the money. 1. People buy from spam messages. Every […]

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#5.15: The “How NOT to Do a Trade Show, WebTrends” Issue

Leading analytics provider, WebTrends, helps us all learn how to improve our web traffic. They also gave us a lesson in how NOT to get the most out of a trade show. 1> Don’t Be Too Appealing 2> Be Ready to Pitch 3> Sort Prospects as You Go 4> Follow Up With the Live Leads […]

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You Can be an Email Marketing Supergenius #214

#2.14: The “Fantastic Feedback” Issue Feedback is a great tool for marketers. It can be used as a problem detector or a positive reinforcement. 1> Ask and You Shall Receive 2> Never Say Never 3> Remove the Rules 1> Ask and You Shall Receive If you are looking for feedback (and every email should), ask […]

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Paging Dr. Spam-Free #1.10

Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.10: Have Email Brokers Gone Bad? The Doc Explains: “Verified Sender” Q: Dr. Spam-Free, How can I tell if my email list broker is on the up and up? How do I know if I’m being sold a spammy list? The Doctor Replies . . […]

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You Can be an Email Marketing Supergenius #213

#2.13: The “Placement Matters” Issue Where you put stories in your newsletter makes a big difference in readership. Rearrange for results. 1> Last Link 2> Tweak the Template 3> Real-Time Rearranging 1> Last Link Having problems getting people to read your entire message? Mention the last story, of the newsletter, in the email subject line. […]

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Paging Dr. Spam-Free #1.09

Paging Dr. Spam-Free! Answering Your Embarrassing Questions About Spam Question #1.09: Stolen Email Lists The Doc Explains: “Phishing” Q: 90+ million email addresses got stolen from AOL and sold to spammers. How can this nightmare happen? The Doctor Replies . . . It happens more often than you think. Spammers are crafty scumbags with lots […]

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