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Archive | June, 2005

#5.19: The “Steal From The Best” Issue

You don’t need to reinvent everything. Take the best ecommerce techniques from great companies that have figured it out. 1> Copy Page Designs 2> Steal Security Systems 3> Loot Their Law Firm 4> Check It Out: Plagiarism or Inspiration? 1> Copy Page Designs “User Interface Design” is the science of understanding how consumers interact with […]

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#5.18: The “Connect With Communities” Issue

Online communities are an easy-to-implement way to connect with customers, lower costs, and build loyalty. 1> Communities Save Support Costs 2> Cultivate Customer Heroes 3> Sell Tastefully 4> Start Today – It’s Easy 1> Communities Save Support Costs Want to cut your support costs in half? Let your customers find answers to their problems on […]

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#5.17: The “What You Don’t Need” Issue

Simplify everything for increased sales. Lose the excess baggage that weighs down your business. 1> Google Keeps It Clean 2> Too Many Answers To A Simple Question 3> Lose The Links 4> Check It Out: “Call To Action” 1> Google Keeps It Clean Did you ever think how amazing it is that Google has kept […]

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#5.16: The “Help New Customers Switch” Issue

You spend a fortune trying to reach new customers — but are you blocking them and preventing a sale? 1> Setup Fees Are Silly 2> Absorb Your Competitors 3> Turn Tryers into Buyers 4> Check It Out: Word of Mouth Marketing Association 1> Setup Fees Are Silly Why are you charging a setup fee to […]

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