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Archive | June, 2007

It’s not about the mistakes, it’s how you handle them

Important lesson: It’s not when you screw up, it’s how you fix it that counts. We all make mistakes, but a problem solved is one of the best ways to get people talking about you. (That may actually be more of a sad comment on the state of customer service these days … that we’re […]

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Word of mouth: You get what you ask for

I heard a great story from Paul Batson of Marcus Evans, who was kind enough to invite me to speak at their fantastic CMO Summit. A great event. Paul shares how he send a nice note to American Airlines, complimenting them on a complicated situation, handled well. And they sent a nice thank-you in return. […]

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#6.02: The “Everything You Need To Know About Word of Mouth Marketing, Part 1” Issue

It all comes down to this: Happy customers are your best advertisers. If people like you and like what you do, they will tell their friends. 1> Lesson 1: The Definition Of Word Of Mouth Marketing 2> Lesson 2: The Four Rules of Word of Mouth 3> Example: Drury Inn’s Great Word of Mouth Lessons […]

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Puget Sound AMA July 11, Seattle

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Live: Indianapolis AMA, June 26

See me live at the Indianapolis AMA! Everyone gets a free autographed book. Indianapolis AMA June 26, Marrott Apartments, Indianapolis Website Thanks to Fred Bingle for making it happen.

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The ROI of Word of Mouth

Sean O’Driscoll is Microsoft’s very smart communities guru. Read his blog: “Community Group Therapy“ Needless to say, in that role he’s dealt with user communities on a scale that most of haven’t seen. And yet, he still needs to deal with the question that haunts all of us social media evangelists: What’s the ROI? I […]

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Seth Godin on happiness, respect, and word of mouth

http://www.typepad.com/t/trackback/2123/19883892

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Matt Blumberg on happiness, respect, and word of mouth

I asked a few simple questions to a bunch of smart marketers. Enjoy this great answer from Matt Blumberg, CEO, ReturnPath. Great marketing comes down to one simple idea: Earn the respect and recommendation of your customers, and they will do the rest. What is your advice for any company that wants to … 1 […]

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Andy Nulman on happiness, respect, and word of mouth

I asked a few simple questions to a bunch of smart marketers. Enjoy this great answer from Andy Nulman, President and CMO, Airborne Entertainment and founder of the Just For Laughs Comedy Festival. Great marketing comes down to one simple idea: Earn the respect and recommendation of your customers, and they will do the rest. […]

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