See Andy's other stuff:

Contact Me >>

Archive | July, 2007

How to blog case study

The Word of Mouth Marketing Association‘s web site was featured in a case study about MovableType, the fantastic blog software we use from SixApart.  Addam Wassel, WOMMA’s webmaster, and I built an amazing site, with fantastic functionality, with nothing by a $99 piece of software. Read the case study here.

Comments Off on How to blog case study - Read & Join the Conversation

Dealing with negative word of mouth

I wrote the following column for New Communications Review, a publication of the very interesting Society for New Communications Research. Special thanks to their chief Jennifer McClure for the opportunity.  (Read the original post here.) Dealing with Detractors: Responding to Negative Word of Mouth By Andy SernovitzAuthor, Word of Mouth Marketing: How Smart Companies Get […]

(2) Comments - Read & Join the Conversation

Toobee, the Amazing Flying Can

When I was about 10 years old, my Dad brought home a Toobee. It looks like half a soda can – and it flies like mega-Frisbee. You can get 100 yards easy on these things. A cool toy. Last month I met Peter Gorman and Greg Stromberg at the CMO summit. When I mentioned that […]

(4) Comments - Read & Join the Conversation

A top-notch tailor in Bangkok

I was making a speech last year with Steve Knox, CEO of Procter & Gamble’s Tremor division. In his speech he mentioned that he gets his shirts hand-made in Bangkok, that he orders them over the Internet, that they are fantastic quality, and they cost less than a shirt from Banana Republic. Important: He remembered […]

(4) Comments - Read & Join the Conversation

When your customers are crying out to be heard

I saw a gadget at the local coffee shop called the "Toddy Cafe".  It’s supposedly a revolutionary new system for brewing coffee that was simple, tastes better, less acidic, etc.  I was intrigued. And it was only $30. But I couldn’t figure out how it works from reading the box. Most prospects would have walked […]

(3) Comments - Read & Join the Conversation

WOMMA Summit & Research Symposium Nov 13-15, Las Vegas

37937

Comments Off on WOMMA Summit & Research Symposium Nov 13-15, Las Vegas - Read & Join the Conversation

AMA Higher Ed Conference Nov 13, San Diego

37937

Comments Off on AMA Higher Ed Conference Nov 13, San Diego - Read & Join the Conversation

AMO University Nov 9, New Orleans

37933

Comments Off on AMO University Nov 9, New Orleans - Read & Join the Conversation

DMA Annual October 13-18, Chicago

37906

Comments Off on DMA Annual October 13-18, Chicago - Read & Join the Conversation