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Archive | October, 2007

Please do read the warning signs

I saw these signs next to each other at the Torrey Pines State Park in San Diego. Related?

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Dell: Redemption through listening

I’ve long been a Dell fan.  More specifically, a fan of how Dell has become the showcase for how a company can turn around it’s entire reputation by engaging deep with social media, word of mouth, and truly listening to it’s customers. Today is a big day for them, and for all brands who believe […]

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Why do people comment on a blog?

Every so often I post something silly, like this video of me teaching "How to make great eggs in 2 min". It’s one of the post popular posts ever on this blog … and certainly the least important.  I get the same great response every time I post about food. My friend Peter Waldheim suggest […]

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Newsletter #6.09: The “Getting Press” Issue

Getting covered in traditional media doesn’t have to be so hard.     1> Ask for it   2> Put a package together   3> Pitch your client instead    4> Go local   5> Use web-ready press releases   6> Write it yourself 1> Ask for it Reporters need stuff to write about.  Every single day.  While you’re wracking […]

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Is viral marketing the same as word of mouth?

Seth Godin writes today that viral marketing is not the same as word of mouth. Paraphrasing: he says that word of mouth is a diminishing function that dies as it gets passed along (I assume he’s referring to offline WOM), and viral picks up steam as it travels. (Read the full post here.) I see […]

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Public speaking generates WOM (quickly)

I gave a talk yesterday at the Direct Marketing Association annual convention. Today, I’m the #1 book in the direct marketing category on Amazon.  There were only 100 people in the room, and I bet at least half already had the book, so they must have told some friends.

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Barnes and Noble: Get into the community

Imagine if every company had someone in every town whose only job is to make customers happy. That’s what Barnes and Noble does with their very cool “Community Relations Managers.”  Most stores have one.  Their job: Host local events, handle special requests, and basically do anything that helps bring books into the community.  I love […]

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WOMMA Conference

You should be at this event.  There is no other place to learn so much about word of mouth marketing — and there is no other place to meet everyone in the business who matters. I’ll be giving a big lunch keynote. In 2007, this fast-moving and fluid industry heated up even more as social […]

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Five Moms: Are you helping people talk about your cause?

If you have a cause – you have one core action item:  Get people to tell their friends about you.  Everything else flows from that — ability to raise money, recruit volunteers, achieve your mission — everything. But most non-profits are boring.  Same cookie-cutter fundraisers, direct mail letters, etc. I love what Five Moms is […]

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