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Archive | October, 2007

Word of mouth for accountants

Ask an accountant, lawyer, or any other profession services firm where they get their clients, and they will answer "word of mouth." Ask them how that happens, and they shrug. Word of mouth marketing is an intentional series of actions designed to earn great conversations. Learn more in a three part series I wrote for […]

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I’m back!

Sorry for the lack of blog posts …. I’ve been on a whirlwind speaking tour. Met some amazing people:  VF Corporation, Hubbard One, Tech Data, and a bunch of smart people in Minneapolis. Stayed in some fancy hotels:  St. Regis Monarch Beach, W San Fran, and The Sundance Resort. Saw a deer on the porch […]

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Young Presidents’ Organization Monthly Meeting Apr 11, Boise

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BMA Milwaukee Feb 14, Milwaukee

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MarketingProfs Virtual Seminar Dec 6, Web

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Hewlett-Packard (Private Event) Nov 16, San Diego

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Shop.org Strategy & Innovation Forum Jan 22-24, Orlando

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Is it OK to ask people to talk about you?

A great thought from Scott Ginsberg: DON’T: focus on asking people to spread the word for you. DO: concentrate on making your ideas, products and services self-evident.  Build remarkability into them ahead of time. That way, you won’t HAVE to ask. People will just do it. Read the original post here.  This is right on, […]

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