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Archive | March, 2008

Anthrax and uranium are organic and natural

Marketers: Exaggeration doesn’t help you. Puffery, fine print, and good old-fashioned BS erode trust in you, your brand, and all businesses.  Greenwashing is the latest form of lying.  Stop claiming "organic and natural" has some sort of health benefit, unless it really does.  Yes, you can argue that corn syrup comes from corn.  So does […]

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How the web works

If you want to know how the web works, why it often doesn’t, and what causes software to make you insane: 1. Read this very important post from Joel Spolsky: Martian Headsets. 2. Buy the most important book ever written on web design (which is actually for web people and regular people): Designing with Web […]

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Which social media technology matters most?

Guess what? The technology doesn’t matter at all. Why? It’s the message, not the medium. Here’s what works: 1. Find your fans. Find those people who love to talk about you. Figure out where they are talking and what they are talking about. Only then should you take a look at the technologies they use. […]

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Blogging is easy

I wrote this post in 15 seconds.  Just to make this point:  Don’t over-complicate your blog writing.  No one wants an essay.  Just share one good idea.

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CD Baby: Personality Matters

CD Baby helps independent musicians sell their CDs. They are a very popular site, and they get great word of mouth.  Part of their success is the fact that they have a personality.  They are open, human, and fun.  Take a look at this email forwarded to me by Rob Wolf of That Baby DVD, […]

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Revisiting the JetBlue apology

It has been a year since JetBlue made their famous apology for the 2007 flight-cancellation mess. This public act was an significant moment in consumer respect and corporate responsibility.   Nothing like it has happened before or since.  I think we should take a moment to remember this grand gesture from JetBlue and David Neeleman. Has […]

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When you can’t give up Hooters for Lent

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Norm! Cheers vs. a Drive-By

The secret an effective online presence:  Become a regular.  Make sure everybody knows your name.  Like Norm Peterson. You build trust and respect when you are a regular participant in an online community.  People know who you are. People start to listen to you. Most companies are guilt of a drive-by shooting.  They wait till […]

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Does this stuff work?

Dave Armano and I had just had a great conversation about the future of marketing and the quest for a true, meaningful connection with customers. As we walked out of the office, we saw street marketers wearing TVs on their shirts.  I have no idea who they worked for or what they were selling.  What […]

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