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Archive | April, 2008

Sunstar Americas (private event) May 15, Chicago


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Ask your customers to solve your toughest problems

Most companies instinctively hide their problems.  That’s the wrong answer.  Open up and ask your customers for help. They already know what’s wrong (often more than you do), and they probably know how to fix it (often better than you). Example:  Customer support is a challenge for a tech company like Dell with 30 million […]

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The wrong way to comment on blogs

"Hi! I totally agree with your post. Here is a link to a not-really-related post on my own site that I’m shamelessly trying to promote by posting this comment.  In fact, the only purpose of this comment is to create a reason for me to link to my post. I don’t realize that I’m embarrassing […]

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The fastest way to make people happy

Sometimes things just go wrong. Angry customers are storming the gates.  The situation is melting down.  It happens to every business. Find the fastest way to make people happy. It doesn’t need to be a solution to the problem that made them angry.  It need to be a quick and grand gesture to show that […]

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Two free public appearances this week: Learn word of mouth

If you haven’t seen one of my keynotes (because I’m usually at an expensive or private event), this is your chance to get the full deal for free: New York:  PodCamp NYC When:  Sat, April 26, 10 AM Details AMA Radio: Live call-in show, free on the web. When:  Weds, April 23, 12 ET / […]

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Random interesting stuff

Marketing lessons from Dixie’s BBQ, Bellevue by Patrick Byers. A great article about the right way to earn word of mouth for a restaurant.  Kenneth Cole blog with really strong customer participation features, built by Electric Artists on the Movable Type Community platform.  A fascinating brain test from Ze Frank.

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Be Yourself!

Scott Ginsberg is the king of authenticity.  Read his blog and books for a wonderful insight into connecting with people.  He has a new series of mini-books about how to become more approachable as a salesperson, front-line worker or manager. Watch this video interview for a quick lesson:  

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1. Nut Roaster The simplest laptop cooling system and ergonomic stand:  An empty 3-ring binder. 2. Nut Poppers How did this product name get approved?  Hundreds of brand managers, ad agencies, factory workers, media buyers. Didn’t anyone hear the interns snickering? Is the advertising world that dense?

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Boise Blogger Meetup

I had a great time at the Boise Blogger Meetup.  Thanks go to Tac Anderson for setting it up and giving me a great tour of the town, and to Matt Rissell for picking up the tab. Matt wrote a great summary of the event here. Justin Foster provided Twitter coverage of my speech later […]

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