Adobe did something very smart: They are offering a completely free web-based version of Photoshop called Photoshop Express. They could have made a different choice. They are already making decent money selling inexpensive consumer versions of Photoshop, hoping that consumers will upgrade to the full versions. Most major companies would have squeezed that revenue to […]
Is it word of mouth?
April 17, 2008
If it stops when you stop paying for it – it’s advertising. If it grows on its own – it’s word of mouth. (Hmmm… you could replace "advertising" with "prostitution" and "word of mouth" with "love".)
Big Opportunity for Food Bloggers
April 16, 2008
One of our clients is the National Restaurant Association – and I’m very pleased to report that they have a fantastic open attitude toward bloggers and reaching out to the blog community. (I’ll be writing more about this soon.) Today’s big news: They are giving full-access press passes to the show to bloggers who are […]
Love, not money
April 16, 2008
When money gets tight, marketing budgets get tighter. MarketingSherpa reports that 43% of CFOs think that marketing budgets should be the first to go. (Which is, of course, insane. "We need money – let’s stop pursing customers who will give us money!") Word of mouth marketing is what you need in tough times. You need […]
100 Reviews
April 15, 2008
I’ve never done this before, but I’d like to ask for your help. I wrote this morning about the power of a simple request for testimonials (link). I guess I should follow my own advice! I’m trying to get to 100 reviews on Amazon for my book. I’d be grateful if you’d post a review […]
Ask for testimonials, ask for word of mouth
April 15, 2008
Getting word of mouth is easy — just ask for it. When was the last time you asked for a testimonial? When was the last time you asked a customer to recommend you? After every sale, Zappos asks if you’d like to share what you bought with your Facebook friends. (I bet a lot of […]
Can word of mouth marketing get me in trouble?
April 14, 2008
Intro: The U.K. is introducing a new bill that states that some stealth marketing practices are illegal. Honest word of marketers already oppose those particular practices, but it's time for a review. (See update below.) 1. Word of mouth marketing is safe and legal. Honest word of mouth marketing is when you inspire your fans […]
The power of laziness
April 11, 2008
Laziness is an amazingly powerful marketing force. "Convenience" is a nicer way to put it. I still use Orbitz, often a worse experience than Expedia (and more expensive) because they store my preferences. I call the same awful restaurant for Chinese food delivery because their caller ID lets them retrieve my saved credit card […]
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